I help clients solve complex problems, create value and achieve organizational goals by defining design principles and integrating them with business objectives.

I own PnL for design teams, establish & improve processes, set-up design teams and studios. I identify, procure and build consistency in design tools.

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I deliver design programs of all sizes with distributed on-shore and off-shore teams ensuring quality work is completed on-time and on-budget. I manage escalations and overall project delivery.

I uncover user needs, pain points, and behaviors using qualitative and quantitative research to design user-centered, effective products and services.

I create products and services with smooth, efficient, and enjoyable interactions that are easy to use by understanding users’ preferences and addressing their needs.

I build and lead teams of cross functional creatives including Visual Designers, Interaction Designers, 

User Researchers and Copywriters.